About Us

Dr Steve Day, Founder

Why we do what we do...

I am disorganised, I have a terrible short-term memory, and my time-keeping is embarrassing. I also am a total perfectionist, and I struggle to let go my work, believing no one can do it as well as me. I also constantly underestimate how long things will take. All this combined has lead to chaos in my life and businesses.

By the age of 26, I had two failed businesses and had been on the verge of bankruptcy. I made the difficult decision to turn my back on my lifelong ambition to be an ‘entreprenuere’ and try my luck in a ‘normal’ job.

Aged 27, while studying to become a hospital doctor, I was diagnosed with dyslexia, which explained many of the traits I’ve described above that had made life as an entrepreneur a challenge, to say the least!

After 8 years in the NHS, I had a renewed confidence and believed I knew where I needed help and where I excelled. I decided to try my luck again in business. However, away from the structure of hospital life and the guidance of my seniors, I soon fell back into my old traits and found myself overwhelmed, overworked and regretting my decision to quit medicine.

The problem was, despite knowing my shortcomings, I’d not put systems in place to mitigate them.

This time around I knew what I needed to do. I stopped everything and spent 3 months developing systems to hire, train and outsource my work to VAs. What I created was a simple and effective means to get other people to support me where I needed it, leaving me to focus on what I was best at. I successfully freed myself from the day to day runnings of my company.

When my business colleagues saw the transformation in my work-life balance, many of them asked me to set something similar up for their companies. I quickly realised that by solving my greatest challenges, I had created something remarkable. Over the next 12 months, I developed the Systems For Outsourcing Program to share what I had built with other small business owners.

This sophisticated yet user-friendly system is transforming the way owner-operated businesses function. We helped 38 clients in our first year and plan to help 120 more over the next 12 months. The Systems For Outsourcing Platform removes the barriers in terms of the knowledge, time and expense required to systemise and outsource your work. This enables entrepreneurs to build better businesses from the start. In doing so they remove all the single points of failure, including themselves, from the day-to-day running of the business. This allows the owners to lead from the front and focus on their highest income generating tasks, instead of being stuck doing the work.

Our clients spend six weeks, working at the own pace, through an intensive but easy to use online implementation program, with unlimited 1-2-1 help from our team. They receive six-months ongoing support through our monthly mastermind program and lifetime access to our private Facebook community. We also offer additional mentoring and training options where needed.

Our goal is for you to systemise and outsource at least 75% of your daily work within 90 days and to systemise your entire business within 6 months. This will free your time to do whatever you want to do each day.


Kevin Brittain, Co-owner

Kevin Brittain started SFO on the first Beta program in June 2017.

Within 6 months he’d gone from 60+ hours per week to 6 hours per month running his large, nationwide property portfolio- almost entirely without the use of letting agents.

Kevin did this by following the SFO program to transform the way he worked. He removed himself from the day-to-day operations of his 96 properties.


He had more time to spend with his wife and 3 young children and with enough spare to take the role of joint partner and COO of Systems and Outsourcing.

Kevin's property portfolio consists of 30+ Serviced Accommodation units, 40+ HMO properties and a number of single lets. He runs the entire business, including an ongoing development of 17 SA units in Blackpool, in less than 90 minutes a week from his home in Cambridge. Compare that to the 60+ hours per week he was spending before starting SFO.

What Kevin has achieved in such a short space of time may seem remarkable, but for members of the SFO community, stories like this are a regular occurrence.

The SFO Platform was created to fill a void in my life, but it is now transforming the world of small business, one remarkable story at a time 🙂

Please get in touch if you’d like to find out more.

Thanks for taking the time to read this,

Dr Steve Day and Kevin Brittain.

Founder and Co-Owner of Systems and Outsourcing Limited.

Company Logo
Keep up-to-date!
If you want to receive notifications of new blog posts and other useful stuff about systems and outsourcing please fill in your details.