Getting to know your potential customers, their unmet needs and who your competitors are is essential if you are going to effectively market your new idea, service or product. Using language which resonates with your target audience and answering actual problems is a fast track way to build trust and convert them into ardent fans.
The problem is, doing all these can take a long time, and traditionally relies on building models, or avatars, of your clients. Below, I describe an alternative method, where you find real people, using real language to describe their real unmet needs, and then use those facts, rather than an avatar, to produce relevant and compelling marketing material to get your big idea directly into the hands of the people who need it most.
There are two parts to this article, and you need to read both to get the full value out of it.
First, you will find a summary of 7 Useful Google Search Techniques which will give you better, more relevant results, and considerably cut down your research time. Some of these ideas are borrowed from ‘Will it Fly’ by Pat Flynn. Others, we learned through our own research and good old trial-and-error.
Second part, is the 6-step system to delegate this entire job to your VA, so they do all the hard work for you! This is exactly what I did when I performed market research for my Systems and Outsourcing Platform, Course and Mentorship Program. The nuggets of marketing gold I uncovered during that process has enabled me to fill the first two courses, with a waiting list for the third, without spending a single penny on marketing or ads!
I have a background in computing, systems, and medicine and had no previous marketing experience so if this worked for me it will work for absolutely anyone! Continue reading “6-Step System to Outsource Your Market Research to your VA”